Advertising your Tarot Services

I’ll admit that the title of this article is a bit misleading. You might expect this post to be full of tips on how to get your tarot reading business off the ground, but it’s more about the way people choose to advertise.

The reason I’m writing about this is that recently I’ve had a lot of messages on social media from other tarot readers offering their services to me. Sometimes they offer to do a quick tarot reading for free, other times for money. Either way, I have to admit that I don’t like it.

The problem with approaching people this way, is that you end up making someone feel pressured into getting a reading. The worst example of this kind of approach happened to me earlier today. A man messaged me on Instagram, offering me a tarot reading. I didn’t really want one but he seemed so eager and I knew I’d feel bad if I said no, so I agreed to the reading. He asked me a lot of questions, like ‘What is your mother’s name?’ and ‘Do you have a partner?’ he then asked for a photograph of my left hand. I provided him with all the information and a picture of my hand. Remember that I didn’t even want the reading, I was just being nice. I thought I was helping him out with practicing his tarot skills on me but no! as soon as he had all the information, he asked me for money. This annoyed me for several reasons. Firstly you should say straight away if you’re expecting payment for a reading, secondly I didn’t know this guy, I had no information about him and his skills or his personal approach so to pressure people into paying for his readings seemed a little cheeky. Most annoyingly of all is that a lot of people would have felt pressured into paying at that point and that’s unfair.

I should explain that offering free readings is fine and a lovely thing to do for people, it’s also a great way to practice your tarot reading skills. It’s perfectly fine to ask someone like me if I want a free tarot reading because I’m obviously into that kind of thing.. however when you start messaging everyone on your friend list, it creates issues. You have to remember that not everyone wants a tarot reading, even a free one!

One big mistake is that some people think that offering free readings will help spread the word that they’re a good tarot reader and it will help them to one day charge for their time and expertise. I offer free one card readings on my Instagram, and not one of the people asking for a reading has then gone on to pay for a full spread reading and a lot of them don’t even follow me on Instagram, they’re just looking for freebies. If you know how to read the tarot and you know what you’re talking about, then you can charge money. It’s not bad to charge money for your services. Tarot reading is a skill that took a long time to learn. When you conduct a reading it takes up a lot of time and energy. You are only charging for your time and you are providing a service that the client wants. Notice how I mentioned that the client wants your service.

To advertise your tarot services, say what you do, explain what you’re about and let people who are interested come to you. Don’t pressure people or force random people on social media into getting a reading from you, you’ll end up putting people off.

Empathic Tarot Readers


I am what you’d call an empath, I feel everyone’s pain, even people I don’t know. People who are very empathic, tend to gravitate towards spiritual endeavors and this can include tarot reading. It’s kind of strange that someone who feels so deeply for others would get into a profession which involves a lot of listening to other people’s problems. The desire to help others is so strong and yet these kind of spiritual guidance type professions can be very draining for an empath.

If anyone reading this has had a reading from me, I can guarantee that the reading didn’t just stop at the end of those 20 minutes, or at the end of the email. I went away and thought about you, a lot! sometimes I even have dreams about the people I’ve read for, even the ones I haven’t met. Their problems become my problems, and I’ve been told this is unhealthy and wrong and unprofessional etc etc but in a way, I’m glad I care about the people who come to me for guidance. If I didn’t feel things so deeply, I don’t think I’d be a very good tarot reader. Every tarot reader has their own method. A lot of readers are empaths like me, others can distance themselves well and forget about a client as soon as the reading is over, and that’s fine if it works. I only know that I couldn’t ever learn to do it that way.

Tips for Empathic Tarot Readers

Acknowledge that there’s nothing more you can do

You sometimes have to realise that there is nothing more you can do. You’ve done a decent tarot reading for them and given them some hope. You can’t help them any more than that, because they don’t want you to. They wanted a tarot reading from you, and that is all! If you think of it that way, it can help you unwind after a reading.

Realise that bad things happen to good people

It’s horrible when you get a client who appears so friendly and grateful and then the cards that come out are so negative and depressing. Of course you can still give them hope, there is always hope in the cards, but it still feels horrible having to give them bad news. You have to remember that they came to find out the truth, it’s not just about giving hope. It’s about giving them guidance and truth, and if you have to give someone bad news, remember that it’s beneficial to the client to hear the truth.

Don’t feel Guilty

Sometimes you find that you didn’t make a strong connection with a client, or you had to give a client bad news, or even worse, the client tells you they’re not satisfied, even though you were sure you were getting a good connection. When it comes to not connecting with a client, remember that it happens to every reader at some point. It might be because you just weren’t ‘on’ and it wasn’t coming naturally, or maybe the client had barriers up. Remember that this is a one off! it’s not something that is going to happen to you all the time. If the client isn’t satisfied with your reading, remember that they could change their mind as time goes on. You might not have been wrong, it’s just that you were sensing something that the client hadn’t realised yet.


Whatever technique you use to relax will come in handy after a long day/night of tarot readings. Whether you like to meditate or watch an episode of ‘The Simpsons’ you must remember to concentrate on your needs sometimes. You need to chill out and try and forget about the tarot for a bit. You can always think about it again another time. I usually find that when I put off thinking about some of my recent tarot readings for a while.. by the time I choose to think about it, it’s not as relevant anymore, and it’s less emotionally strenuous.